1. WIN: Wal-Mart
Innovation Network, Route 2, Box 184, Everton, MO 65646 Molly, 417-836-5671.
Fax 836-7666. This university sponsored program will professionally evaluate
your idea or invention, and may refer your product for possible sale in
2. The Copywriter's
Handbook: Guide to Writing Copy That Sells, Robert Bly
201-599-2276. Also, offers free hotline advice on how to write great ads.
3. How To Write
A Good Advertisement, Victor A. Schwab, Wilshire Book Co.
Without A Marketing Budget, Craig S. Rice, Bob Adams,
Inc., 260 Center Street, Holbrook, MA 02343; 800-872-5627. Good ideas
for marketing your product "on-a-shoestring".
Rate & Data (SRDS), Standard Rate & Data Service, 3004
Glenview Road, Wilmette, IL 60091; 800-323-4588. Ad rates and info on
all major magazines, newspapers, card decks. Get an old set from an ad
agency as the SRDS is updated quarterly.
6. Direct Press,
69 Dorman Ave., San Francisco, CA 94124; 415-641-7600, 800-227-3520. Economical
source for full-color catalog sales sheets on your product; includes photo
shoot & 4-color separations.
7. Graphics International, 216-333-9988. They will create a black and white line drawing of your
product for use in ads, sales sheets, catalog slicks.
8. PCS, Inc (Bar Code Art) 201- BAR-CODE, 800-524-0599; Fax 201-575-4718.
They provide prints and negatives of your bar code for use in your packaging
9. UPC Bar Code
(Assignment) Council, Dayton, OH; 513-435-3870. They
assign a unique bar code that identifies your company and product to store
scanners across America.
Hotline, 800-872-9767 (USA-EXPOR). They will help you find potential
customers in other countries.
11. Feeco, Ltd., Kim Shephard, 603-427-2460. Agency for sourcing manufacturers in Hong
Kong and China to make your product.
Dept. Of Commerce, Trade Opportunity, Attn: DIBA 266, Washington,
DC 20230 202-482-2753. Get their updated list of export and import opportunities
via online, fax or voice mail.
13. Fad Money:
How To Make Money From Fads, Crazes & Trends, Howard J. Klein,
Franklin Watts, 730 Fifth Ave., New York, NY 10019 (1979). Learn how to
launch a fad item, and when to bail out.
14. How To
Create Your Own Fad & Make a Million Dollars, Ken Hakuta,
Morrow Press (1988). Sound advice from the man known as "Dr. Fad",
who brought Wacky Wall Walker" to America's youth.
PR & FREE PUBLICITY
of Associations, Gale Research Inc., P.O. Box 33477, Detroit,
MI 48232-5477; Carol A. Schwartz, Ed., 1-800-877-GALE (1994, $340). Describes
22,400+ special interest groups, any of whom may be the perfect market
for your product.
Newspaper and Magazine Directories, 332 S. Michigan Ave., Chicago,
IL 60604; 800-972-9252 (1800 pp, 2 vol., $270). Lists every paper and
magazine in the nation by market and audience served. Identify exactly
which publications and editors may be interested in a news release about
your new product. A PR must have!
17. Media News
Keys, Television Index, Inc., 40-29th St., Long Island City, NY
11101; Timothy Hunter, Ed., 718-937-3990. Tells who to contact to get
on Radio and TV news and talk shows.
18. The Publicity
Manual, Kate Kelly, Maverick Mail Order Bookstore, 425 Cedar St.,
P.O. Box 909, Buena Vista, CO 81211 ($29); 719/395-8374. How to write
news releases that get printed.
Interview Report (RTIR), Bradley Communications Corp.,
135 E. Plumstead Ave., #102., Lansdowne PA 19050; 215-259-1070. A low
cost ad here may get you on the air with news talk show hosts at 3,800
radio and TV shows!
Duplicate Photo, Box 2670, Hollywood, CA 90028; 213-466-7544. Mass
duplication of low cost, b&w, 8x10 glossy photos for your publicity
Assistance Source Directory, Battelle Pacific Northwest Laboratories,
Innovative Concepts Program, Box 999, K8-11, Richland, WA 99352; Dr. Robin
Conger, Ed., 509-372-4328, Fax 509-372-4369. Write for a copy of their
directory of inventor clubs and organizations that provide assistance
and services for inventors.
Invention Center, Office of the President, Golden Gate University,
536 Mission Street, San Francisco, CA 94105-2968; 510-538-5200.
Digest, , 310 Franklin St., Boston, MA 02110; Joanne Hayes-Rines,
Ed-Pub., 800-838-8808, 617-367-4540, Fax 617-723-6988, E-mail: InventorD@aol.com,
http://www.inventorsdigest.com. (6x yr, $22). Chock-full of informative
articles covering all aspects of inventing.
Merchant Newsletter, 2309 Torrance Blvd., # 104, Torrance,
CA 90501-2520; 310-328-1925 (6x, $15.95)
Inventor TV Show, 800-269-2648, http://www.mgl.ca/~invent/
Features inventors and new products.
Age Magazine, 11 Riverbend Dr., Stamford, CT 06907; Kathleen Joyce,
Marketer Newsletter, 522 Forest Ave., Evanston, IL 60202; Lori
Boyko, Ed., 708-866-1890.
Mail List Rates & Data, Standard Rate & Data Service,
3004 Glenview Road, Wilmette, IL 60091; 800-323-4588. Directory of thousands
of available mailing lists.
Mailbox: How To Get Rich Direct Marketing Your Product, Ted Nicholas,
Enterprise Dearborn. ($39.95, 1992)
I Made $1,000,000 In Mail Order, E. Joseph Cossman, Fireside Press.
Lazy Man's Way to Riches, Joe Karbo, 17105 S. Pacific St., Sunset
Beach, CA. The book that started it all for many future mail order millionaires!
32. Mailing Lists
Catalogs: American List Counsel , 800-252-5478; Edith
Roman Assoc., 800-223-2194; The SpeciaLists, 800-888-3462; Wholesale Mailing Lists , 800-553-2123 (FREE). Sources for
names and addresses of people who have purchased products covering hundreds
of special interests and needs.
on the Internet, J H. & M V. Ellsworth, John Wiley Sons, 605
Third Ave., New York, NY 10158 (1995, 404 p, $24.95). How to set up a
business on the Internet.
Online, 800-827-6364. Hosts Microsoft's Small Business Center.
35. CompuServe, 800-368-3343. Hosts the Working From Home forum and on-line
patent and trademark searches.
800-638-9636. Hosts the Home Office-Small Business Round Table.
37. Prodigy, 914-448-2496. Hosts the Entrepreneurs' Bulletin Board and The Home Office by the editors of Home Office Computing
Engines, http://search.com. Helps you locate what you are looking
for on the Internet.
Patents & Trademarks, Crystal Mall, Bldg. 2, Rm. 306, PTO, Washington,
DC 20231· 703-557-4636 (24 hour, Message #88), http:// www.uspto.gov/.
Call to locate a Patent & Trademark Depository library near you.
40. SCI3, Sunnyvale
Center for Innovation, Invention and Ideas, 465 South Mathilda Avenue,
Suite 300, Sunnyvale, CA 94086; 408-730-7290. Offers patent & copyright
searching by computer.
and Their Companies, Gales Research Inc., P.O. Box 33477,
Detroit MI 48232; Susan L. Stetler, Ed., 1-800-877-GALE (2900 pp., $369)
References over 255,000 brand names, tradenames and registered trademarks.
It Yourself , David E. Pressman, Nolo Press, 950 Parker St., Berkeley,
CA 94710; 800-992-6656 ($34.95, 1992).
An Idea", American Bar Association, 1155 East 60th St., Chicago,
The Giant Within, Anthony Robbins, (1992), How To Win Friends
and Influence People, Dale Carnegie, (1981), Psycho-Cybernetics,
Maxwell Maltz, (1975). Fireside Press, Simon & Schuster, Rockefeller
Center, 1230 Avenue of the Americas, New York, NY 10020; 212-698-7313.
And Grow Rich, Napoleon Hill, Napoleon Hill Foundation (1989)
& ADVERTISING SPECIALTIES
Specialty Institute, 1120 Wheeler Way, Langhorn PA 19047; 800-326-7378
47. Impact Advertising; 800-222-6228
trade magazines for selling your product as an ad specialty or premium.
48. The Counselor, The Advertising Specialty Institute, NBS
Inc., Bucks County Business Park, 1120 Wheeler Way, Langhorne, PA 19047;
Arn Bernstein, Kaleidoscope Editor.
Strategies, 1515 Broadway, 33rd Fl, New York, NY 10036
In Marketing, 731 Hennepin Ave., Minneapolis, MN 55403;
Tools, 800-846-3000. Catalog of hard-to-find tools, such as clamps,
grinders and precision drill bits.
Scientific, 609-547-8880. Catalog of scientific tools, gadgets, lens,
Express, 800-338-0531. Electronic tools, meters and parts.
Center, 800-488-3407. Pumps, electric motors, gears.
locating a sales force to rep your product.
55. Agency Sales, Manufacturer's Agents National Association
(MANA), P.O. Box 3467, 23016 Mill Creek Rd., Laguna Hills, CA 92654; Bert
56. Rep World, , P.O. Box 2087, Sinking Spring, PA 19608; Thomas C. Reinhart, Ed., 215-678-3361.
Opportunity Magazine, 1460 John Hancock Center, Chicago, IL 60611.
The above three magazines are read by sales reps who might handle your
product. Request a free copy.
Register of American Manufacturers, Thomas Publishing Co., One
Penn Plaza, New York, NY 10119. (33,000 pp. $225) Lists 140,000 companies
under 48,000 product headings.
YOUR OWN BUSINESS
Business Administration, Answer Desk & SBA Publications, Box 30,
Denver, CO 80201-0030; 800-368-5855, 800-827-5722, http://www. sbaonline.sba.gov/.
Top source for expert advice, assistance and even funding.
Corps of Retired Executives (SCORE,) 800-827-5722. Free SBA program.
Retired business executives will help you with writing your business plan,
developing domestic and export sales, and answer all kinds of business
Home Office Success Secrets and Organizing Your Home Office
For Success, Lisa Kanarek, Penguin Books USA, 375 Hudson St.,
New York, NY 10014 (1996, 160p, $8.95). Filled with success strategies
for running a home-based business.
American Management Association, 135 West 50th St., New York, NY 10020.
Publishes a wide variety of books on managing a startup business, developing
products and marketing.
Small Business Catalog, 800-421-2300, Fax 714-851-9088. Free catalog
of 200 start-up guides, books and software to help you succeed in a business
of your own.
Giveaways for Entrepreneurs and Lesko's Info-Power II, Matthew Lesko, Information USA; 800-862-5372, 800-879-6862. ($37.95).
Thousands of sources of free assistance and expertise to help your business.
Money, Barbara Brabec, Betterway Books, 1507 Dana Ave.,
Cincinnati, OH 45207 ($19.95). This "home business bible" tells
you how to select, manage and build a home biz.
to Write a Business Plan, Mike McKeever; How To Form Your
Own Corporation Without A Lawyer, Ted Nicolas. Nolo Press 800-992-6656.
Free catalog of self-help law and business books and software.
Portable Office: Take Your Office on the Road Now and for the Future,
Jefferson D. Bates & Stuart F. Crump, Acropolis South (1987, $16.95).
Your Business, Insurance Information Institute, 800-331-9146.
Safety Up Date, National Safety Council, 444 N. Michigan
Ave., Chicago, IL 60611; 800-621-7619.
Tradeshow Directory, Forum Publishing, 383 E. Main St., Centerport,
NY 11721 (85 pp.,$20). Describes over 750 merchandise tradeshows by product.
of Trade Shows & Exhibits Schedule, Bill Communications, 633
Third Ave., New York, NY 10017; Stan Itzkowitz, Ed. (700 pp., $130). Lists
18,000 meetings and key contacts.
book, Stand Alone, Inventor! provides over 800 additional key contacts,
resources, organizations and valuable references every inventor needs
to know to successfully launch a new product.